There is a new trend emerging. It is a trend where consumers are wanting to be associated with companies which are transparent in their values and/or are proactive in taking action to change the world. We are starting to see the emergence of ethical consumerism. Is this another phase or is it here to stay?
There is a new wave happening and it is one that is being driven by people like you and me, who are seeing a need for social change. Not only in our own backyards but throughout the world. So is ethical marketing a trend or is it here to stay? Could this change be what brings back originality?